DIGITAL MARKETING DESIGN & VISUAL MARKETING STRATEGY

I have worked with Visit Natchez in collaboration with the Advance Travel & Tourism sales team since July 2024. In that time, I have taken their visual branding and created a cohesive marketing design that has been shown thousands of times across multiple display and social advertising channels. The campaign design has evolved over time as I have learned and grown with the account. I join regular meetings with the clients to discuss ideas for their campaign and see what improvements can be made for their visual brand across our marketing channels.

As the look of their designs have evolved, I have worked to make the ads more closely resemble their website and other brand assets, creating a cohesive look across all of their marketing efforts. We have also worked to create ads that appeal to a younger audience, with a fun, trendy, playful vibe. I regularly collaborate with our internal team to make sure the creative stays fresh and up to date, so we don’t lose the focus of any potential traveler.