CREATIVE DIRECTION / DIGITAL MARKETING DESIGN / MAGAZINE AD DESIGN / BILLBOARD DESIGN

One of the most difficult parts of Travel and Tourism marketing is how to differentiate your destination from all the other very similar destinations out there. For our proposed marketing campaign, we wanted to tell everyone that Navarre Beach was just like every other amazing beach in Florida, all the same amenities and gorgeous white sand but without the stress of those beaches. We’ve all dragged our heavy coolers and umbrellas down to the shore, only to find that there’s hardly anywhere to sit without being surrounded by loud music or screaming kids. Navarre Beach is different. It’s the real relaxing beach day that you’ve been dreaming of.